"Vanilla fooled me for a few days. In came a shipment of five gross of vanilla extract. I asked what was the idea in tying up money in that quantity of extract. The clerk said, 'That won't last two weeks. We sell a lot of it. We get thirty-five cents for it when they cook with it, and forty cents when they drink it."

R.E. Gould's memories of 1920, Yankee Storekeeper, 1946